globalEDGE Blog - By Tag: Internet

In today’s technology driven society, web browsers are very important as people spend many hours using the internet for business needs or gathering information from sources around the world. A few weeks ago, Google Chrome became the most popular web browser worldwide for a single day, edging out the long-standing dominance of Internet Explorer. Claiming the top spot for only one day may not seem like a noteworthy event, but how Google Chrome was able to take the lead is very important in terms of international business.

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All around the world technology remains a key component of business success and innovation. Places like India, China, and the United States are well known for their innovation and technological development. However, Latin America happens to be one of the fastest-growing technology markets in the world. With Brazil being one of the largest economies in Latin America, many people may assume Brazil is leading the way in technology. Yet, this is not the case. This past year Panama replaced Uruguay as Latin America’s technology leader.

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When people think of online shopping today, paying for goods or services via the internet usually comes to mind. However, in Russia this is not the case. More than 80 percent of transactions at Russian online megastores are in cash. Russian customers are not very comfortable with online transactions so businesses in Russia have developed alternatives for the online shopping model.

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Just as many global businesses are beginning to feel comfortable doing business over the Internet, smartphones and tablets are opening up a whole new avenue to interact with customers.  While still relatively new, the market for mobile applications is expected to grow into a nearly $30 billion per year industry by 2015.  E-Bay’s mobile application has already been downloaded by more than 50 million people worldwide, representing 190 countries and eight languages. 

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Social media has became an extremely important business trend worldwide. It took time for social media to morph from purely a social tool into a business tool, and the transition into the classroom has had its challenges as well. To many professors the words Facebook, Twitter, and YouTube probably provoke some form of frustration. Until recently, social networking sites like these meant nothing in the academic world except distractions. Now, with the business prevalence of social media becoming more apparent, many business schools are starting to see the importance of including social media into their curriculums.

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Do you ever wonder why Facebook and websites always manage to have ads that seem very specific to you? Originally it was the cookie that tracked what you did, where you went, and how you used your internet. After that big scare many people started deleting their cookies every time they surfed the internet. Now? Facebook had the novel idea of the “like” button. Every time a person “likes” something, “magically” they will start seeing more ads geared towards that interest. The next step you ask? The digital fingerprint.

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Since 2000, I have studied how companies localize their web sites for the world's Internet users. In the early days, a company would have been content with half a dozen languages and little in the way of cultural or product-specific localization.

Today, however, web globalization is serious business. Companies such as Google, eBay, and HP generate more than half of their revenues outside of the United States and web globalization plays a fundamental role.

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The internet is becoming a bigger part of marketing and advertising strategies for many companies. However, engaging customers online can be challenging. The following video gives advice and examples of how to achieve this.

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A recent article in Global By Design discusses the possibility of country and city-based domain names for various businesses. This would mean that a business opened in a various city could possibly have the domain name of that city. For example, a small business that opened in Tokyo, Japan could take the domain name, “smallbusiness.JP” or “smallbusiness.TYO” This could be quite beneficial for global businesses trying to create more distinction with respect to their web brands.

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Even in rural areas, people from around the world are beginning to embrace the practicality and convenience of the internet and cell phones. In Charkhai, Bangladesh, the mother of three who needed surgery was able to use mobile internet to schedule an appointment in the capital city, Dhaka, about 140 miles away.

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