IGI Global


Examining Cultural Perspectives in a Globalized World


Book Chapter


Richard Brunet-Thornton (University of Economics)


January 15, 2019


Call for Chapters

Proposals Submission Deadline: January 15, 2019
Full Chapters Due: March 31, 2019
Submission Date: April 30, 2019


The publication draws attention to the human side of the implications of the digital age. More importantly to the cultural aspects of work across national borders, cultural challenges faced by international virtual teams, management dilemmas relative to the resource issues when dealing with cultural diversity and Human Resource Management challenges confronted by technical environments and nationally qualified labour shortages.


Unlike Hofstede’s (2001) “collective programming of the mind” or Trompenaars and Turner’s (1998) problem resolution collective, Hoecklin (1995: 24) offers the following definition: ‘culture is not a ‘thing’ which can be experienced through the senses, just as ‘needs’, ‘social systems’, ‘evil’, and ‘peace’, are not directly tangible or visible. They are ideas constructed within the society. ‘Culture’ does not exist in a single easily defined form for specific goal for a specifiable number of people in a bounded area. And, obviously, a society does not consist of individuals with entirely uniform mental characteristics or personalities”. Unlike many of her contemporaries, Hoecklin does not provide a homogeneous form of culture, one that is easily assigned a grade or ranking, or cluster when compared with others. Given this more pertinent definition of culture, questions arise as to the relevancy of existing cultural models in a globalised world of rapid change and an international push towards digitalisation. Successive researchers have proposed several means to update the Hofstedean model and cultural dimensions. Recognising that the initial four components are now dated and due to Hofstede’s premise that culture is static, interested parties seek to upgrade the original rankings thereby, increasing the relevancy to a globalised twenty-first century. The major objective of this book is to promote new cultural models representative of the contemporary world environment subject to digital transformation.

Target Audience

The target audience of this book comprises professionals and researchers working in the fields of management and associated disciplines. Management practitioner: reference/guidebook to better formulate and design change management; evaluate possible impacts to ‘business as normal’; revise HR management policies and avoid ambiguous circumstances. Academics: use either as course texts or to supplement course -related materials; enhance curricula to incorporate new cultural models; identify areas of future research. Psychologists and sociologists: enhance current practice to incorporate new cultural models and to identify areas of future research. Consultants [consultancies]: enhance current practice to incorporate cultural appreciation.

Recommended Topics

Recommended topics include, but are not limited to, the following: 
I- New definitions of culture: 

  • proponents of culture and their impact of management; 
  • Post-Hofstedean models; 
  • culture and group behaviour in the digital era; 
  • determinants of shared culture, and 
  • the fallacy of national cultures. 

II- Digital era: 

  • I4.0 as a misnomer; 
  • cultural approaches to the digital era; 
  • national policies to achieve digitalisation; 
  • digital versus culture---social and economic impact, and 
  • Human Resource Management in the digital age. 

III- culture, diversity, and the digital era 

  • xenophobia and serotyping---hiring policies in labour challenged cultures; 
  • digital diversity; 
  • upgrading HRM policies; 
  • racial profiling; 
  • computer literacy versus sexual orientation or religion, and 
  • gender equality. 

IV-learning, education, and research 

  • redefining culture and work effort in the digital age; 
  • competence and expertise overrides stereotyping and xenophobia, and 
  • new methods of intercultural research.

Submission Procedure

Researchers and practitioners are invited to submit on or before January 15, 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of their proposed chapter. Authors will be notified by January 30, 2019 as to the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by April 30, 2019 and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project. 
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Examining Cultural Perspectives in a Globalised World. All manuscripts are accepted based on a double-blind peer review editorial process. 
All proposals should be submitted through the eEditorial Discovery® online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2019.

Important Dates

January 15, 2019: Proposal Submission Deadline 
January 30, 2019: Notification of Acceptance 
March 31, 2019: Full Chapter Submission 
April 30, 2019: Review Results Returned 
May 15, 2019: Final Acceptance Notification 
July 31, 2019: Final Chapter Submission


Dr. Richard Brunet-Thornton

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