Academy of International Business Digitalization Shared Interest Group




May 7, 2024

Social media is becoming an increasingly important tool for scholars, providing them with the means to increase visibility, foster engagement with external stakeholders, drive meaningful interactions with audiences, and facilitate impact creation. A variety of social media platforms, such as LinkedIn, X (formerly Twitter), ResearchGate, Instagram, TikTok, and others, are available for scholars to tap into, allowing them to share research findings, new insights, perspectives, and events in order to establish themselves as thought leaders in their respective fields of International Business (IB). Social media also provides opportunities to collaborate and foster interdisciplinary dialogue with scholars whom they may not engage with otherwise on a regular basis.

In this workshop, we will have three speakers sharing their invaluable expertise on how to start, maintain, and further grow your social media profile through their own success stories. Full details and a registration link for this event are available below. We look forward to seeing you online soon!

Social Media Strategy for IB Scholars
Time: 7 May 2024, 15:00 UTC (View Local Time)
Point of Contact: David Schulzmann
Host: AIB Digitalization SIG



  • Maria Alejandra Gonzalez-Perez is Full Professor of Management, Head of the Masters in Sustainability, and Coordinator of Ethics, Social Responsibility, and Sustainability at Universidad EAFIT (Colombia). Maria Alejandra is a member of the global council of Sustainable Development Goal number 1 (SDG 1: End Poverty) of the World Government Summit (WGS) (2018-2020, 2021-2024). Alejandra was the Vice-President of Administration at the Academy of International Business (AIB) (2015-2018), the regional chapter chair for Latin America and the Caribbean (AIB-LAC) (2018-2021), and a board member of the AIB Shared Interest Group (SIG) on Emerging Markets from 2022. In addition, Alejandra is on the editorial team of the Journal of International Business Policy (JIBP), Area Editor of the Cross-Cultural and Strategic Management (CCSM) Journal, Associate Editor of Transnational Corporations; and Editor-in-Chief of the business journal AD-minister.
  • David Loseby has over 30 years’ experience at senior executive/director level driving value and change through procurement and organisational transformation. More recently working as a thought leader in Procurement & Supply Chain advising organisations, digital leaders (Gartner magic quadrant) and the Big 4 consultancies on all aspects of change/transformation, ESG, Digital, TPRM/Supply chain resilience and the evolving and dynamic legislation landscape. David’s varied background enables him to draw on not only his various global experiences, sector diversity and responsibilities within many Public Bodies as well as FTSE 100 companies but also the experience gained in the Construction and Property sectors at the beginning of his career. He therefore has a real feel for the commercial and business drivers of the corporate customer and the private trader. He also understands what it takes to deliver sustainable bottom line results in the optimum time frame.
  • Xavier Moffet-Bourassa is a radio columnist, trained journalist, communication strategist and social media manager, Xavier Bourassa has worked for several news media, such as CBC/Radio-Canada, across the province of Quebec and is now a full-time member of the Communication and Recruiting Service of FSA ULaval. He is passionate about current affairs, technology, culture, sports, marketing, gastronomy and education.


  • David Schulzmann is Lecturer (Assistant Professor) in International Business at the Department of International Business and at the Centre for International Business University of Leeds (CIBUL) and Visiting Scholar at Aalborg University Business School, Denmark. He is a Vice Chair of the Academy of International Business (AIB) Shared Interest Group (SIG). His research interests are within the intersection of digitalisation, sustainability, and global innovation. He held previous roles within renewable energy, automotive and biotechnology MNEs in Denmark, Germany, Singapore and China.
  • Christian Keen is an Assistant Professor at the Département de Management, Université Laval, Canada. Christian has extensive research and working experience in Europe, Latin America, and North America. His professional experience includes being a member of several the Board of Directors of private companies and NGOs. He teaches graduate and undergraduate courses in entrepreneurship and international business. His research interests are in the areas of international entrepreneurship, entrepreneurship, emerging economies, and rapidly growing firms. Christian is a member of the editorial board of the Journal of Enterprising Communities: People & Places and the European Journal of Family Business.

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