globalEDGE Business Beat: Tunga Kiyak

Tomas Hult speaks with Tunga Kiyak, Managing Director of theAcademy of International Business. The interview focused on CORE™ - a Diagnostic Tool created by the International Business Center, at Michigan State University, to assess “organizational readiness” and “product readiness” in an export scenario. CORE™ is a self-assessment tool that will allow you to determine your company's readiness to expand its operations internationally, and ascertain its ability to export a particular product.