Annamay in Mexico
In Annamay in Mexico, an American toy company is considering expanding to a Mexican Maquiladora. Three company executives travel to Tijuana, Mexico, to investigate the possibility of outsourcing some or all the manufacturing to a maquiladora. The purpose of the exercise is to teach cross-cultural negotiation strategies. The materials for teachers and students are available for purchase on the site.
- Categories:
- Academy
- Exercises and Simulations