CountryManager is designed for students taking courses in international marketing or business. The simulation is based on deciding the best way to enter either the Latin American market or the Asian market with a toothpaste brand management team. Participants must decide which country to enter, which channels to motivate, how to communicate best with the customer, and which SKU's to offer. After building operations in one country, expansion into additional countries is the next step. A full copy of the case is available by request.
- Exercises and Simulations