The Global Marketing Management System Online (GMMSO), is a web-based research and strategic planning marketing/management tool designed to help users bridge the gap between theory and the real world of business. The GMMSO4, consisting of three dynamic modules, will enable users to systematically conduct a company situation analysis in a global context, identify countries with high market potential for the specific products/services, and develop a subsequent business or marketing plan. A free trial is available for instructors, but students must register individually for a fee to access the modules.