Global Market Potential and Strategy Online (GMPSO)

The Global Market Potential and Strategy Online, GMPSO, is designed to be used for international business projects and to bring realism into the classroom. The GMPSO provides the instructor with a systematic process enabling them to bridge the gap between theory and practice and makes it possible to cooperate across academic institutions around the world through shared classroom projects. The GMPSO consists of two dynamic modules: 1) A situation analysis of a company, and 2) market selection and entry mode strategy. A free demo is available upon request.