Global Market Potential and Strategy Online (GMPSO)

The Global Market Potential and Strategy Online, GMPSO, is designed for international business projects and to bring realism into the classroom. The GMPSO provides instructors with a systematic process that enables them to bridge the gap between theory and practice and allows them to cooperate across academic institutions worldwide through shared classroom projects. The GMPSO consists of two dynamic modules: 1) A situation analysis of a company and 2) market selection and entry mode strategy. A free demo is available upon request.