Online Course Modules
This section of globalEDGE provides interactive educational tools for use in the classroom or in executive training. These modules focus on multiple areas pertinent to international business and most modules include cases or anecdotes, a glossary of terms, quiz questions, and a list of references where applicable. The modules are also excellent resources to prepare for the Certified Global Business Professional Credential.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module covers how to formulate a marketing strategy and research foreign markets, as well as researching the market through government agencies, development agencies, and by region. There is also a case study included in this module.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module will cover: How to assess if and when your company is ready to export; how exporting will affect your company; questions to ask before exporting; and how to create an export plan. There is also a case study included in this module.
The module on Brazil provides information on: the potential for doing business here; cultural practices; tips, tools, and information about typical practices in daily business; the state of logistics and transportation; current political and social issues facing the country; and important business factors that directly affect costs of doing business, including the labor force and taxes. Included is also a case study on the Amazon rainforest.
This module provides a basic understanding and analysis of the basics of doing business in India. It includes information on Indian culture and its business environment, business etiquette and practices, business negotiations, and the current investment climate in India. Additionally, the module offers a case study on entrepreneurship and new ventures in India.
The Japan module should provide one with an understanding of Japanese social and business cultures, market potential and hot industries, how to deal with business customs and common business situations, and the current characteristics of the Japanese marketing and supply chain industries. A case study on the Japanese economic recovery is provided in this module.
Doing Business in Russia offers a general overview of the conditions for doing business in Russia today. It includes sections covering Russian social and business cultures, marketing distribution and sales channels in Russia, and supply chain management, as well as information on the costs of doing business in Russia and issues currently facing the country. This module also includes a case study on Russia’s Information and Communication Technology Infrastructure.
The module on South Korea provides a general overview on the following: why to do business in South Korea, country and business culture, growth industries, and issues facing South Korea. This module will help already established exporters as well as fledgling exporters better understand the culture and business culture in this region. This module also includes a case study on the business practice of Total Quality Management.
This module provides a general overview for doing business in Vietnam. The module covers: why do business in Vietnam, Vietnamese culture, business culture, logistics and infrastructure in the country, and issues facing Vietnam in the 21st century such as environmental concerns, social concerns, and obstacles to business success. This module also includes a case study about how the Vietnam War effected Vietnamese modernization and industrialization.
The Ethics module provides information on: the definition of ethics; the importance of ethics in business; how religion relates to ethics in the marketplace; the main tenets of, and ethical behavior in, the world’s religions; the ideals and obstacles of ethical behavior in different market settings; broad ethical themes governing how people should behave in the marketplace; the definition and qualities of an ethical manager. A case study on ethics and downsizing is also provided.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module will cover: U.S Commercial Service assistance; additional government agency assistance; and assistance from chambers of commerce. There is also a case study included in this module.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research (CIBER). This module covers U.S. Commercial Service programs, Department of Commerce agencies, and municipal government assistance. There is also a case study included on the business SCIFIT Systems Inc.
The Global Market Opportunity Assessment module provides information on the following issues: the importance of assessing global market opportunities; how companies conduct market opportunity assessment; what makes market research effective; practical approaches to identifying foreign market opportunities. A sample global market opportunity assessment questionnaire and a case study on Thailand’s growing importance in the global export market are also included in the module.
The Internationalization Process of the Firm module discusses many issues, including the internationalization process of companies that want to conduct international business, the different frameworks and theories regarding how companies handle the internationalization process, the role of company size on a company’s ability to efficiently achieve its internationalization goals, the factors that dictate the choice of a particular foreign market entry mode, and why gradual entry used to be the method of choice but is becoming obsolete. The module also offers an interactive quiz and further globalEDGE resources related to the topic.
The Key Industry Drivers of Globalization module provides a general understanding of issues including: the historical circumstances and the forces that currently drive globalization; regional trade agreements impacting globalization; the implication of globalization on business in the U.S.; the key drivers for a successful global strategy; and the four basic forces that drive globalization.
The Legal Framework of International Business module focuses on governance of the sea and air, and how laws and regulations can impact international business as well as advertising laws throughout much of the world. This module will be able to help those looking to launch their products and services internationally by laying out some of the political and legal aspects of doing business in multinational markets. A case study on the U.S. Passenger Services Act is also available.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module will cover: Finding the best approach to exporting your company; different techniques when exporting; separating international from domestic business; finding overseas partners, agents and distributors. There is also a case study on the business LightStream Technologies included.
The Multinational Logistics module provides information on the circumstances dealing with the following: what logistics and supply chain are and how they differ domestically and internationally; the types of issues that are involved with international transportation; international inventory matters; warehousing and product storage topics and how international logistics augments these; and the management issues that multinational logistics creates.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. The first section covers how to adapt your product to meet government regulations, country conditions, or preferences. The second section covers how to modify your product, labeling, and packaging. There is also a case study included on the company Falcon Waterfree Technologies.
The Regionalization and Trading Blocs module provides information on: what globalization means, its impact on business, and the forces that are driving it; the advantages and disadvantages of globalization, as well as who is in favor of globalization and who opposes the movement; what the World Trade Organization (WTO) and the General Agreement on Tariffs and Trade (GATT) are, how they work, and what their history is; the history and purpose of some of the world's largest and most influential Regional Agreements: NAFTA, MERCOSUR, ASEAN, and the EU; and the basic premises of the Free Trade Area of the Americas (FTAA) that is currently under negotiation in North, South, and Latin America. A case study on Quebec’s language laws is also provided.
The Tariffs, Quotas, and Non-Tariff Barriers module outlines the following components of international trade law: the basics behind tariffs and quotas, including under what circumstances the WTO/GATT prohibits tariffs and quotas; the various types of non-tariff barriers that countries use to restrict imports; how the GATT has impacted the creation of non-tariff barriers; different types of subsidies; countervailing duties; the purpose and importance of the Harmonized Tariff Schedule; the basics of U.S. customs law; and the methods used by customs to determine an imported good's value when assessing tariffs. Also included is a case study on the recent disagreement between the U.S. and the EU over bananas.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module covers why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. There is also a case study included in this module.
This module is the product of a partnership between the U.S. Commercial Service and the Michigan State University Center for International Business Education and Research. This module covers methods of obtaining foreign trade income, as well as the advantages and disadvantages of technology licensing and joint ventures. There is also a case study included on Spancrete Machinery Corporation.
The Culture module offers a general understanding of the following: foreign cultures, approaches to understanding foreign cultures, impacts on business, culture, and negotiations. The module also goes into more depth on topics such as the different elements and levels of culture, the importance of culture in international business, and how to be a successful manager when dealing with different cultures.
The International Negotiations module offers information on: the importance of negotiations; the basics of international negotiations; cultural influences on negotiations; culture-specific strategies and tactics used in the negotiation process; and qualities that an international negotiator must possess.
The World Religions module informs on the following religious insights: the basic history and ideas of religion; the relationship between religion and ethics; the major ideas of Christianity and the economic implications of that religion; the main tenets of Islam, Buddhism, Hinduism, and Confucianism and the economic implications of doing business in an Islamic, Buddhist, or Hindu country; and the economic implications of the Confucian way of life.
The Organizational Structure of Multinational Companies (MNCs) module provides information on the following: the basics of organizational structures of multinational companies, different organizational structures, different forms of corporate strategies, and how MNCs try to find the right combination of organizational structure and strategy. A case study on Proctor and Gamble’s structural reorganization is also provided.