Gale Encyclopedia of Major Marketing Strategies

We are inviting academic editorial contributors to a new 1-volume encyclopedia about major marketing strategies, with assignments focused on 100 major marketing strategies for some of the top global and emerging brands from 2011 – 2012. Entries include major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each entry (2,500 - 3000 words) provides situational analysis, information on the target market, overview of the marketing strategy, and outcome.

Here are a few of the available entries: Product Advertisement Advertising Company FUJIFILM X100 The Sect of Wandering Photographers Mutual Workshop Limited Hong Kong IKEA IKEA e-folder Laboratory Ideas Kft. Budapest Mercedes-Benz The Invisible Drive Jung von Matt Hamburg B-Class F-Cell MTV Balloons Loducca Sao Paulo Nike 360 Control - Binaural Mix - Use Headphones Factory London Football Boot Nokia Pure Twenty-six characters, an alphabetical journey Nokia London Peugeot Reaction Time Euro RSCG Zurich Zurich Skoda Curriculum Vitae weareflink GmbH Hamburg And More...

We are making article assignments with a submission deadline of December 24, 2012, or sooner. If you are interested in contributing to the Gale Encyclopedia of Major Marketing Strategies, it can be a notable publication addition to your CV/resume and broaden your publishing credits. Moreover, you can help ensure that accurate information and important points of view are credibly presented to students and library patrons. Compensation is an honorarium payment of $.03 per word and contributors receive credit for their work in the List of Contributors in the front of the encyclopedia. The list of available entries with a link to the Clio Award site for each entry, style guidelines and sample entry will be sent upon request. Upon receipt of the materials you will select the unassigned entries (without a name in the contributor column) that best suit your interests and expertise, and send your selection to me for confirmation and assignment.

If you would like to contribute to building a truly outstanding reference with the Encyclopedia of Major Marketing Strategies, please contact me by the e-mail information below. Please provide a brief summary of your background in marketing/advertising or provide your CV. Thanks for your time and interest. Best, Sue Moskowitz Author Manager Golson Media work@golsonmedia.com