gE Module: Internationalization Process of the Firm

The Internationalization Process of the Firm module discusses many issues, including the internationalization process of companies that want to conduct international business, the different frameworks and theories regarding how companies handle the internationalization process, the role of company size on a company’s ability to efficiently achieve its internationalization goals, the factors that dictate the choice of a particular foreign market entry mode, and why gradual entry used to be the method of choice but is becoming obsolete. The module also offers an interactive quiz and further globalEDGE resources related to the topic.