Global Fashion Management and Merchandising

Handbook of Research on Global Fashion Management and Merchandising

A book edited by Alessandra Vecchi, (London College of Fashion, U.K.) Chitra Buckley, (London College of Fashion, U.K.)

To be published by IGI Global: http://bit.ly/1xAyrPO

For release in the Advances in Logistics, Operations, and Management Science (ALOMS)

Book Series ISSN: 2327-350X

Propose a chapter for this book The Advances in Logistics, Operations, and Management Science (ALOMS) Book Series provides a collection of reference publications on the current trends, applications, theories, and practices in the management science field. Providing relevant and current research, this series and its individual publications would be useful for academics, researchers, scholars, and practitioners interested in improving decision making models and business functions. Introduction The Research Handbook of Fashion Management provides an edited collection of chapters on grounds theories, application and practices the field of management in the fashion sector. Providing relevant and current research, this publication would be useful for academic, researchers, scholars, and practitioners interested in improving their understanding of management within the context of Globalization in a highly volatile and creative environment.

Fashion management is multi-faceted discipline that within the context of Globalization finds itself at the intersection of the following related fields: Fashion Entrepreneurship, Operations Management, Fashion Marketing and International Business. Normally these fields constitute sparse bodies of knowledge within Fashion Management, however because of the heightened complexity of the current business environment they are becoming more and more complementary. As such an in-depth understanding of their interplay is not only necessary but it could also provide a useful interpretative lens to fully appreciate the value of Fashion management and its business practices in an era of Globalization. As global fashion markets are becoming increasingly complex and their dynamics more and more interconnected, a broader understanding of fashion management is essential to anticipate unexpected change and to capitalize on emerging fashion business practices. This research handbook will focus on various dimensions of managing fashion businesses that are interrelated and complementary in a global context.

Objective of the Book

This research handbook looks to discuss Fashion Management research in the following related fields: Fashion entrepreneurship, Operations Management, Fashion marketing and International business. The handbook covers various sub-themes including visionary leadership, fashion technology, business model development, sourcing and supply chain management, operations management in fast fashion and slow fashion businesses, product innovation management, fashion brand management, digital strategies in the fashion industry, experiential marketing and branding in fashion and the internationalization of fashion firms.

Target Audience

The target audience of the research handbook will be a vast array of fashion management practitioners, academics and researchers who have a keen interest in the ever-changing dynamics of the fashion industry. The book would also be suitable to be used as a teaching aid in a variety of courses in different disciplines both at undergraduate and postgraduate level. Recommended topics include, but are not limited to, the following:

• Fashion management in a global perspective
• The European fashion industry and the appeal of its heritage
• Fashion entrepreneurship
• Visionary leadership
• Financial management
• Fashion-technology
• Business model development
• Business incubation in the fashion industry
• Operations management in the fashion industry
• Fast fashion and Slow fashion
• Sourcing and supply chain management in fashion
• Product innovation management
• Managing HR in fashion firms
• The importance of CRM
• Fashion buying and merchandising
• Fashion marketing
• Digital strategies in the fashion industry
• The importance of CSR
• Fashion brand management
• Experiential marketing and branding in the fashion industry
• The internationalization of fashion firms
• Cross-cultural marketing
• The emerging markets
• Counterfeiting, IPR and legal issues
• The global fashion industry and its emerging dynamics

Submission Procedure

Both researchers and practitioners are invited to submit a chapter proposal of 1,000-2,000 words clearly explaining the mission and concerns of their proposed chapter by February 28th, 2015. Submissions should be made through the web link at the bottom of this page. Authors of accepted proposals will be notified by April 30, 20155 about the status of their proposals and sent chapter outlines. Full chapters are expected to be submitted by June 30, 2015. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for the research handbook.

Submit a chapter

All proposals should be submitted through the link at the bottom of this page.

Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2016.

Important Dates

February 28, 2015: Proposal Submission Deadline

April 30, 2015: Notification of accepted proposals

June 30, 2015: Full Chapter Submission

August 30, 2015: Review Results to Authors

September 30, 2015: Revised Chapter Submission

October 15, 2015: Final Acceptance Notifications

Inquiries can be forwarded to Chitra Buckley Graduate School, London College of Fashion, U.K. Tel: +44 (0)207 514 7578, +44 (0) 7807 041383 Email: c.buckley@fashion.arts.ac.uk, chitra.buckley@wanadoo.fr Dr. Alessandra Vecchi Graduate School, London College of Fashion, U.K. Tel: +39 338 9418941 Email: a.vecchi@fashion.arts.ac.uk, alessandra.vecchi@unibo.it

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