Planning and Management of Marketing in Central and Eastern Europe

The Journal of East-West Business is published by Taylor & Francis Group LLC. The scope of the journal is international and it treats business issues from comparative, cross-cultural, and cross-national perspectives. The journal features an editorial advisory board that represents the Russian Federation, Eastern/Central European, and Baltic states in this new business arena. Central and Eastern European (CEE) countries have attracted increasing scientific and managerial interest since the start of transition in the area about 20 years ago. However, still relatively little is known in more detail about the marketing strategies used, the development of the strategies, background of the strategies used, consumer reactions, and performance of foreign companies in the single CEE countries and/or in CEE as a whole. This Special Issue would focus on various market analyses, marketing planning and management related topics in Central and Eastern European (CEE) countries including Russia and CIS countries. The papers may relate to the following themes and topics:
Marketing strategies standardization vs. adaptation.
Product and Branding Decisions.
Pricing decisions and methods of payment.
Distribution and logistics strategy of firms.
Communication, advertising and sales promotion strategies.
International Business Negotiations in the context of firms entering CEE markets.

Paper Procedure and Deadline
The articles may be theoretical and empirical including both quantitative and qualitative studies. The full papers or proposal should be delivered to the guest editor Professor Jorma Larimo (jla@uwasa.fi) latest on December 31st 2009.

Writing Instructions
The manuscript should be 20-25 typed pages, double spaced (including references and abstracts). For detailed writing instructions, kindly visit the journal’s website http://www.tandf.co.uk/journals/journal.asp?issn=1066-9868 and click on ‘Instructions for Authors’ in the ‘Author Resources’ section of the webpage.

Website
http://www.tandf.co.uk/journals/journal.asp?issn=1066-9868

Contact Info
Professor Jorma Larimo, Head of Department of Marketing,University of Vaasa, Wolffintie 34, 65101, Vaasa, Finland.
Tel: +358 6 324 8253. email: jla@uwasa.fi