Economic Integration and Marketing

Submission Deadline: December 31, 2016

Guest Editor: Abu Waheeduzzaman, Ph.D.

The Journal of Euromarketing is the official Journal of the International Management Development Association (IMDA) published by IMDA Press. It is a premier publication outlet in international marketing with a focus on Europe, emerging nations and other countries. It serves the academics, practitioners, and public policymakers on issues pertaining to marketing and related disciplines.

Economic integration can be achieved at three levels: (1) global level under WTO, (2) regional level through in various regions of the world (e.g., EU, NAFTA, ASEAN, MERCOSUR, or TPP), and (3) bilateral level between nations through free trade agreements. Manuscripts pertaining to integration and marketing at all three levels are welcome.

Possible topics are as follows.

• Investigate how economic integration affects marketing at macro (national) and micro (industry specific) level. Relate geopolitics, size of the nation, geographic location, globalization, democracy, economic freedom, environment or culture to the phenomenon.
• Discuss the effect of “trade creation” and “trade diversion” in marketing.
• Determine the effect of economic integration on international trade, direct investment, and marketing decisions of the multinational corporations.
• Examine the relationship between integration and various concepts in marketing, viz., country of origin, consumption convergence, standardization-adaptation, or marketing productivity.
• Offer policy suggestions for business and governments pertaining to integration and marketing. Is more integration good for marketing?
• Study methodological issues in measuring economic integration and relate them to marketing.

The Special Issue on Economic Integration and Marketing invites manuscripts focusing on the impact of economic integration in marketing. The manuscripts should be no longer than 9000 words, double spaced (including references, tables, figures and abstracts) with a margin of at least one inch (2.54 cm) on all sides. Each manuscript has to be accompanied by a statement that it has not been published and has not been submitted simultaneously for publication elsewhere. Authors are responsible for obtaining permission to reproduce copyrighted material from other sources. All accepted manuscripts, artwork, and photographs become the property of the publisher. Authors are encouraged to submit both conceptual and empirical papers. Use APA Style in preparing the manuscript. Submit manuscripts to the guest editor electronically via email at waheed@tamucc.edu. Hard copy submissions can also be sent to the following address. Authors from emerging and developing nations are encouraged to submit. Abu N. M. Waheeduzzaman, Ph.D. College of Business Texas A&M University-Corpus Christi 6300 Ocean Drive, OCNR 319, Unit 5808 Corpus Christi, Texas 78412 USA