Review Articles in the Journal of International Marketing

The Journal of International Marketing wishes to advance Review Articles.

Research in international marketing continues to expand, developing new and innovative dimensions to complex international marketing phenomena. The increase in the amount of research in international marketing poses a challenge to international marketing scholars in identifying relevant prior literature and isolating the most important topics to address for the advancement of the discipline. As such, the Journal of International Marketing wishes to publish articles which both (1) rigorously review the current state of international marketing thought in international marketing areas and (2) provide guidance for future research and practice in these areas. Articles can employ any number of approaches, inclusive of, but not limited to, theoretical review, structured reviews of literature areas, and meta-analytic reviews.

Potential topics of interest would include, but are not limited to:
• Understanding the antecedents and consequences of international marketing strategy standardization/adaptation
• Born globals: Integrating the literature and setting a future research agenda
• Integrating the exporting literature: Antecedents and consequences of export performance
• An integrative assessment of research on international strategic alliances/joint ventures
• Meta-theoretical assessment of the international marketing literature
• Understanding the role of external factors on international marketing issues: A meta-analysis
• Marketing aspects of international entrepreneurship: A review and future research directions
• Theoretical approaches to international channel strategy
• Understanding international pricing strategies:  A literature review with directions for future research
• Advancement and challenges to international advertising research: A meta-analysis
• The employment of transaction cost theory in international marketing strategy
• Agency theory’s insights on international marketing topics
• The complexity of the country-of-origin literature: Past, present, and future
• Understanding marketing’s interaction with society: public policy implications
• Evaluating conceptual and empirical research on the internationalization process of the firm
 
This is an “open” call and as such there is no specified deadline.

Journal guidelines can be found at: http://marketingpower.com/JIMGuidelines and manuscripts can be submitted via the online system at: http://mc.manuscriptcentral.com/ama_jim.

Questions should be directed to:
David A. Griffith
Editor, Journal of International Marketing
The John William Byington Endowed Chair in Global Marketing
Professor of Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122, USA
Tel: 517.432.6429
Fax: 517.432.1112
email: Griffith@bus.msu.edu