Frugal Innovation and its Implementation: Leveraging Constraints for Driving Innovations on a Global Scale

Over the past decade, Frugal Innovations have garnered the attention of management scholars and practitioners due to their high economic potential and rapidly growing adoption in business. With its roots in emerging economies, Frugal Innovation as a concept has come a long way from focusing on subsistence marketplaces to being applied to address global challenges such as changing demographics and climate change. Specifically, in light of the ongoing digital revolution and arrival of new business models such as sharing and circular economy, Frugal Innovations are being explored on a global scale from various new perspectives. The focus is drifting away from merely being ‘cost’ and ‘BoP’ driven innovations to being ‘green’ and ‘sustainable’ innovations. However, unlike this shift, a large part of current research on Frugal Innovation is still oriented towards BoP markets and low-cost strategies. 

Marking the start of a new wave of Frugal Innovation research, this book comes at an appropriate time to encourage academicians to explore the concept of Frugal Innovation from new perspectives and set future research agenda. To discuss different product development strategies and tools that are being employed by organizations across the globe to implement Frugal Innovations. Furthermore, this book also aims to discuss the recent and upcoming trends and their impact on frugal innovations strategies.

Hence, the aims of this book are:

• Starting a new wave in Frugal Innovation research
• Exploring Frugal Innovation from new perspectives
• Set future research agenda

Topics include but are not limited to:

• Frugal Innovation as a worldwide phenomenon
• Reverse Innovation – the global answer to frugality?
• Frugal Engineering fostering Frugal Innovation
• Digital Revolution as a driver of frugality
• Circular Economy and Sustainability
• Technological Innovation and Disruption
• Frugal Ecosystems in the age of Sharing Economy

We encourage specific papers from both a SME and MNC perspective.

Prospective authors should send their manuscripts electronically to the following email address: (Nivedita.agarwal@fau.de), with the subject title as: " Frugal Innovation and its Implementation- Book Chapter". Submitted manuscripts will be refereed by at least two independent and expert reviewers for quality, correctness, originality, and relevance. Submitted manuscripts (around 20 pages) should conform to the standard guidelines of the Springer's book chapter format.

Timeline

Submission of abstracts                        August 1st 2019 

Submission of full manuscripts            November 1st 2019

Review Feedback                                   January 15th 2019

Revised paper submission                    March 15th 2020

Publication                                              Winter 2020