ECVV is a trade leads website with the mission to facilitate global trade in an efficient manner. The site posts global trade leads from around the world and can be searched by products, companies, and countries. With an emphasis on China, ECVV also provides services that aid companies interested in exporting products to China or supplying in China. Free registration is required to post information to the website. However, users may upgrade their membership to gold, platinum, and diamond levels which increase in price and offer more services.