Companies in this segment produce carbonated and noncarbonated soft drinks, bottled water, ice, and alcoholic beverages.


Companies in this segment manufacture dairy-based products from both raw and processed milk, as well as dairy substitutes.

Fruits and Vegetables

Companies in this segment distribute fresh fruits, vegetables, spices, and herbs. The main task of distributors is to get the fruit and vegetables from producers to customers, including both food retailers and foodservice providers.


In this segment, companies mill flour and rice, malt grains, and mixed prepared flour mixes and dough. Major products include flour, rice, and malted grains.

Meat, Poultry, and Seafood

Major products in this segment are wholesale meat products that will be cut or processed further, ground beef for commercial use, and "case-ready" items for retail use.

Sugar and Confectionery

Companies in this segment produce raw sugar from sugar cane, refine raw cane sugar, and produce refined beet sugar from sugar beets. The most widely used product for sugar manufacturers is refined sugar for both industrial and consumer use.

The Food and Beverage industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.

Primary Demand Drivers

  • Food consumption
  • Population growth

Profitability Drivers

  • Efficient operations, because products are commodities subject to intense price competition

From the Blog Blog RSS

Perhaps one of the few industries not affected by the COVID pandemic is the dietary supplement industry. Like hand sanitizers, the demand for supplements, especially immunity-related, saw a huge surge after the outbreaks. Although a portion might be due to panic-buying, the overall demand and awareness for these products have skyrocketed. In fact, the nutraceutical market had a very strong forecast before the pandemic even took place. And, being a relatively new industry, innovation can be seen everywhere in dietary supplements, from marketing campaigns to selling methods. However, as with every industry, there are always still opportunities for growth.

Since March 30th, more than twenty seven states have issued stay at home orders for their residents, making up two-thirds of the United States population. All nonessential businesses, including dine-in restaurants and bars, have been asked to close. Now the almost 20,000 restaurants and bars located in areas on lockdown are either facing the choice to close completely, or to offer takeout and delivery. This blog will dive deep into how the stay at home orders will impact sales in the previously booming U.S. restaurant industry, and just how much the industry could expect to lose due to the COVID-19 pandemic.


  1. Hoovers (Date Accessed: 6/1/2017)