Retail: Introduction
Segments
Direct Selling
Companies in this segment sell a wide variety of products, primarily door-to-door or through other person-to-person contact.
Franchisers
Franchisers grant franchises to interested companies in the retail industry. These companies sell a wide variety of products, but are held to the standards and regulations set by the particular franchiser.
Retailers
Companies in this segment sell a variety of products to consumers including apparel, hardware, household goods, and office supplies, primarily in-store or online.
The Retail industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.
Primary Demand Drivers
- Personal income
- Consumer confidence
- Interest rates
Profitability Drivers
- Efficient supply chain management
- Effective merchandising and marketing
From the Blog 
Social media platforms have evolved far beyond their original purpose of connecting people; they have transformed into major shopping hubs. This shift has significantly impacted global markets, especially in countries like the U.K. and Indonesia, where consumers have fully embraced the seamless integration of shopping into their social media experiences.
One of the most iconic home brands that has been in business for the last 70 years, Tupperware, is in jeopardy of not being able to “contain” its losses. With operations in over 100 countries and over 10,000 employees, Tupperware has a large international presence, and its products are used by thousands of people every day.
Sources
- SelectUSA (Date Accessed: 6/1/2017)