Direct Selling

Companies in this segment sell a wide variety of products, primarily door-to-door or through other person-to-person contact.


Franchisers grant franchises to interested companies in the retail industry. These companies sell a wide variety of products, but are held to the standards and regulations set by the particular franchiser.


Companies in this segment sell a variety of products to consumers including apparel, hardware, household goods, and office supplies, primarily in-store or online.

The Retail industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.

Primary Demand Drivers

  • Personal income
  • Consumer confidence
  • Interest rates

Profitability Drivers

  • Efficient supply chain management
  • Effective merchandising and marketing

From the Blog Blog RSS

One of the most iconic home brands that has been in business for the last 70 years, Tupperware, is in jeopardy of not being able to “contain” its losses. With operations in over 100 countries and over 10,000 employees, Tupperware has a large international presence, and its products are used by thousands of people every day.

Crocs, the famous foam clogs, have experienced a surge in sales during the Covid-19 pandemic. What is especially interesting is that after the pandemic, they are continuing to grow. The company reported in a press release that Crocs sales have increased by over 30% in the first quarter of 2023. This continued growth highlights how the pandemic has benefited some businesses, particularly those with a solid international presence and marketing strategies.


  1. SelectUSA (Date Accessed: 6/1/2017)