Direct Selling

Companies in this segment sell a wide variety of products, primarily door-to-door or through other person-to-person contact.


Franchisers grant franchises to interested companies in the retail industry. These companies sell a wide variety of products, but are held to the standards and regulations set by the particular franchiser.


Companies in this segment sell a variety of products to consumers including apparel, hardware, household goods, and office supplies, primarily in-store or online.

The Retail industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.

Primary Demand Drivers

  • Personal income
  • Consumer confidence
  • Interest rates

Profitability Drivers

  • Efficient supply chain management
  • Effective merchandising and marketing

From the Blog Blog RSS

The world has been gripping the edge of its seat watching the protests continuing in Hong Kong. Hong Kong has had a long and complex history with its relationship to China19th-century conflicts led to the colonization by Britain, removing the territory from Chinese control. Hong Kong was returned to China a century later, being allowed to control many of its own systems. The wildly different forms of government (Communist China as opposed to the limited democratic Hong Kong) have led to culturally and politically different regions. The 2019 protests have not been the first occasion where citizens of Hong Kong rallied against governmental decisions. In 2014, over 100,000 people protested Chinese intervention into their election process.

E-commerce sales have been growing over the past decade at a rapid rate and the online retail economy is booming. According to the US Census Bureau, 9.6% of all retail sales were from e-commerce sales during the second quarter of 2018. This percentage was only 4.4% in the second quarter of 2010. This post will discuss the reasons behind the shift from brick-and-mortar businesses to online retail stores.


  1. SelectUSA (Date Accessed: 6/1/2017)