Direct Selling

Companies in this segment sell a wide variety of products, primarily door-to-door or through other person-to-person contact.


Franchisers grant franchises to interested companies in the retail industry. These companies sell a wide variety of products, but are held to the standards and regulations set by the particular franchiser.


Companies in this segment sell a variety of products to consumers including apparel, hardware, household goods, and office supplies, primarily in-store or online.

The Retail industry is Fragmented. The production in this industry is divided among a few different companies, however, no single firm has large enough share of the market to be able to influence the industry's direction or price levels.

Primary Demand Drivers

  • Personal income
  • Consumer confidence
  • Interest rates

Profitability Drivers

  • Efficient supply chain management
  • Effective merchandising and marketing

From the Blog Blog RSS

At the beginning of the COVID-19 pandemic, the economic outlook for retail stores did not look promising; as countries put “stay at home” orders in place, it looked like online shopping was going to become the future of retail. Yet, recent research shows that retail stores might be more popular than we thought, and they are expected to make a big comeback.

While the holiday season is still a couple of months away, retail companies are preparing to face the looming pressures of the busiest stint of the year. Early predictions show an astounding 7-9% expected increase in retail sales and an 11-15% expected increase in E-commerce sales this holiday season, but companies are wildly unprepared for this increase in demand, as they are dealing with factory closures, shipping container shortages, and labor shortages.


  1. SelectUSA (Date Accessed: 6/1/2017)