Technology: Introduction
Segments
Cloud Computing Services
A relatively new segment, cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Electronic Commerce
Companies in this particular segment design and publish software to conduct business-to-business and business-to-consumer transactions through the Internet and other computer networks.
Entertainment Software
Companies in this segment create video games and other entertainment software. Major products include items such as console software, handheld games, smartphone applications, and personal computer games.
The Technology industry is Highly Concentrated. The production in this industry is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels.
Primary Demand Drivers
- Rapid technological advances, but spending depends on the health of the domestic economy
Profitability Drivers
- Technical expertise
- Innovative services
- Effective marketing
From the Blog 
By now, everyone has heard of virtual reality (VR). For the past decade, scientists and engineers have tried to improve this technology to be more user-friendly and affordable. Companies around the world are all investing in this "next big thing". Thanks to their hard work, VR has become not just something in fantasy movies but also a technology that can be used in daily life.
Over the past 10 years, advances in technology have led to economic growth as well as stability for many markets throughout the globe; however, one of the most exciting advances is still yet to come: the self-driving car. As tech companies continue to test and develop software that has the ability to control a car’s every move, there are some implications that have sparked global issues. Three of the world’s four largest economies are involved in a debate caused by issues relating to consumer privacy, trade disputes, and business opportunities.
Sources
- SelectUSA (Date Accessed: 6/1/2017)