This is probably not the best economy for European luxury brands such as Versace, Louis Vuitton, Armani, Bulgari, and Gucci. A recent report discussed the impact of Japanese consumers on these major European fashion houses. After the U.S., Japan is the next biggest market for luxury goods. Fashion houses are targeting this market to increase sales. Louis Vuitton is taking steps to form an extra special relationship with their wealthy Japanese customers. However, this strategy will not solve the loss of thousands of Japanese secretaries who used to pay off the most recent handbags in credit card installments. The European fashion houses are going to have to develop a new strategy to keep their middle class customers in
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