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Welcome back, readers! The globalEDGE Blog is back for the Spring 2024 season. Our student authors have returned from winter break loaded up with new ideas. As always, we will post every Monday through Thursday as we explore the international business world.

The audience’s support is a significant driving force that motivates our team to prepare the best and most timely content for the readers. We look forward to reconnecting with our audience and are excited for the 2024 spring semester!

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As we bid farewell to the Fall 2023 semester at Michigan State University, our dedicated team of student blog writers is set to embark on a well-deserved winter break. They'll be away from the university campus, taking the opportunity to travel and savor the joyous holiday season with friends and family.

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For millennia, the elusive beauty of the Northern Lights have captivated travelers worldwide, proving their magnetic draw. As more and more people flock to the northernmost parts of the world to try and catch a glimpse of the famous celestial light show, the international Northern Lights tourism industry has undergone a remarkable evolution, transitioning from niche interest to burgeoning global business.

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Shenzhen, China, became the first city in the world to adopt electric buses when it fully electrified its public transportation system, setting a pattern for the rest of the globe. With China emerging as the global leader in electric buses and trucks, accounting for over 90% of the total in 2021, this innovative step signaled the start of an electric Revolution.

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Digital advertising stands as a monumental asset in our journey through the 21st century. Its transformative impact began on October 27, 1994, with the inception of the first online ad. Since then, digital advertising has not only persisted but has also evolved into an indispensable force, shaping how businesses connect with their audiences in the ever-evolving landscape of the digital age.

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In an age of rapid consumerism and capitalism, there’s nothing more festive than participating in “Black Friday,” the annual shopping extravaganza of special markdowns and sales. Held November 24, the day after Thanksgiving, this dark weekday originated in the United States in the early 1960s, but has since transcended national borders to become a global phenomenon.

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Economic recessions are one of many phenomena difficult to avoid. As unsettling as they are, many countries around the world are currently going through a recession now. Understanding the causes and potential impacts of a downturn and taking proactive steps is essential to navigating our fast-paced global economy.