In a more connected and globalized world, brand recognition across many markets and countries has become extremely important for international business. When a company’s goods or services are not only well-known but popular in many countries all around the world, you know that particular company is doing something right. Global branding is a major aspect of marketing in today’s business environment and is constantly changing as the world moves forward. Not only is global branding evolving, it is changing the way businesses market their products across the globe. This week the globalEDGE blog team will take a deeper look at global branding and its impact on international business operations.

Our blog series will address many topics regarding global branding including the challenges of building a global brand, industry based branding trends, and global branding in emerging markets. We hope you enjoy this series and feel free to comment on blog posts throughout the week to tell us what you think!

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