The travel industry is certainly not recession proof. As more and more people lose their jobs, and as others worry about theirs, many people are being cautions and choosing to stay home and avoid traveling too much. However, the fact that people still value their holidays remains. In a survey by CheapTickets.com and SmartMoney.com people ranked travel as the second leisure activity they still try to afford.
As people still want to vacation, they will try to find cheaper ways to do so. The first step is booking a trip. Since it is less time consuming and cheaper to make bookings online, an increase in online bookings this year is expected. At the close of 2008, online leisure travel bookings made up 29% of the European travel industry. And they are expected to grow about 3% during 2009.
Another important thing to note for 2009 is that there will not be as many late booking deals. This is because in 2008, many tour operators decided to take advantage of people waiting to make last minute bookings and increased their prices in an attempt to increase their revenues.
The economic climate will also affect people’s destination choices. For example, people have been looking at cheap holidays in
Overall, travel experts are either positive or neutral about the year ahead – there will be fewer travelers in 2009 but only slightly. Based on