Check out this excellent video synopsis of the new book, "Globality," by Harold Sirkin, James Hemerling, and Arindam Bhattacharya. The subtitle, "competing with everyone from everywhere for everything," gives you a good clue about how the book views the future of global business. The bottom line is that western businesses must adapt in order to stay relevant globally, because there are lots of challengers from emerging markets that are changing the rules of the game.

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