Author: Tynan Ford
Sarah Singer, assistant director at the International Business Center at Michigan State University and manager of globalEDGE, was recently interviewed by Open to Export to discuss how globalEDGE can assist in market research for exporters. Highlighted in the discussion were especially useful resources for exporters on globalEDGE, such as our risk comparator tool, country trade statistics, and country indices. Sarah also offered advice for exporters who want to research potential new markets, and how globalEDGE can be an important tool for this research.
A link to the interview is available here: http://opentoexport.com/article/market-research-focus-globaledge/