An Unusual Success Story

In a small village in Italy, one entrepreneur decided to start a business in an unusual location - a castle. With workers not having to clock in, the atmosphere is quite different than other typical factories. Brunello Cucinello's cashmere factory has been extremely successful. The full story can be found in a video from BBC NEWS.

It is surprising to many how well the business is doing because of the untraditional way it is run. Is it possible for other businesses to adopt similar working conditions and be this successful?

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