Companies all over the world are feeling the pressure to make more efficient products and packaging. With the media picking up any story about ‘greener’ products, it also gives incentive for some free, very positive, publicity. Unfortunately this sounds much simpler than it actually is. Many companies have been working at this for years. Luckily, there has been some amazing progress.
Coca-Cola is a brand that is recognized world wide. It is sold in over 200 countries and has been a leader in globalization. In the past few months Coke has made strides toward the production of their new ‘PlantBottle’. The PlantBottle will be made of PET plastic. This bottle will also contain 30% materials from Brazilian sugar cane and molasses. The goal is to make the PlantBottle 100% recyclable. The first bottles will be introduced in Denmark, then Vancouver (for the winter Olympics) and the US, with eventual launches in Japan, Mexico and Brazil as well.
Coke is certainly not the first company to attempt to achieve a fully recyclable container. Starbucks slaved for 10 years to produce their fully recyclable cup. In 2008 they saved over 100,000 trees simply by putting their delicious drinks in these recyclable cups. If all companies would make such strides, the environment would certainly benefit.
But it is not just companies that need to help out the environment. Even if every beverage container used was 100% recyclable, still thousands of pounds of plastic end up in landfills every year. Everyone needs to do their part to ensure that the PlantBottle, and other products like it, achieve its green goals.
For more information on Coca-Cola's PlantBottle check out this video!