International expansion is certainly no small task for companies around the world. Recently a success story of a Dome manufacturer highlights a few lessons that can be applied to any product or industry. Domes International is a United States-based firm that manufactures round structures molded out of fiberglass. They are used in a variety of applications including housing, offices, schools, military barracks, and warehouses.
Domes International already had some experience in international expansion, even before its first international sale. The
Domes International began looking to
The company also learned that one size does not fit all. Because the demands are different for the type of building and specifications, Domes International began to change the product design to better accommodate the demands of the Indian government. One change was to alter the shape from a dome to a box due to local cultural opinions.
Listen and Adapt
After a local market visit to
In this case, they discovered through a market visit that the cost of the delivered domes was too high, but so were the specifications. After adjusting some specifications, the company was able to lower the final delivered price and meet the needs of the customer.
Getting products through customs can be a huge stumbling block for many companies. Domes International discovered that if the components are shipped to
Obviously, going international is no easy task. Domes International did a great job of discovering unique solutions to problems that could have potentially derailed the entire sale. It is important to understand that challenges are inevitable and your ability to create opportunities from those challenges will determine your success when exporting. A great place to start in the exporting process is to start with the basics.