Universum, an employer branding company, released today the world’s Top 50 most attractive employers. From the world’s leading economies, nearly 130,000 students at top academic institutions chose their ideal companies to work for. This is a global index of employer attractiveness that highlights powerful global brands. These companies excel in talent attraction and retention. Students from Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S. all contributed their employee preferences.
70% of corporate value is in intangible assets, meaning that a brand is worth a whole lot to a company. Being an attractive employer is crucial in attaining a competitive advantage. There are four accounting firms in the top five of this list. Part of this reason is because these companies help young talent develop their own brand. If you are going to be well trained and professionally developed at a certain company, why would you not want to work for them? The top 5 in order are Google, KPMG, Ernst & Young, PricewaterhouseCoopers and Deloitte. For a complete listing, check out Universum’s website!