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Many small business owners in the United States struggle to successfully export products to global markets. Without expertise in dealing with international markets, it may be challenging to develop a business plan that is well-suited for customers around the world. Doug Barry of the Trade Information Center at the United States Department of Commerce recently interviewed one man who set an example for other small business leaders to follow.
Pierce Barker of ProStuff LLC described how he used a simple business plan and an approach that targeted teams and international organizations to corner a niche market of BMX bikers.
ProStuff has obtained a competitive advantage with an unrelenting focus on quality that has exceeded any alternatives in the market. They understand that to be supported by the most successful athletes in their sport, the company must reliably and consistently provide the best products that their customers have ever seen.
For people like Barker interested in understanding more about the exporting process, Barker would not recommend trying to do it on their own. Pat Hope at the U.S. Export Assistance Center in Rockford, Illinois was an invaluable resource in guiding ProStuff toward a successful exporting strategy.
Intercontinental exporting is not a business strategy that must be reserved for the largest corporations. Small businesses can also find opportunities to expand their customer-base with the correct business strategies. Many United States companies may want to consider utilizing their technological expertise to find customers around the world.
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