It is no secret that going global has become more and more essential for successful businesses in this competitive world. Still, some smaller companies find it difficult to break into foreign markets and are struggling to know where to start. Luckily, the U.S. Commercial Service and the National Export Initiative provide several helpful tools for businesses looking to export. One of the most useful resources for businesses looking to expand internationally is international trade shows. These can provide businesses with trade leads, business connections and exposure to the latest trends and technologies.
Germany has been the leader for hosting these international trade shows for hundreds of years. Many different cities in Germany are equipped with hosting facilities that can handle these large events. This has made Germany the exhibition center of the world. Business and political leaders come from all over the world to these international trade conventions to discuss new opportunities and to establish trade relationships. With hundreds of attendees at these shows, businesses find new leads, learn new things, get exposure to new customers, and have sales opportunities all in a matter of days. Also, 85% of those in attendance are buyers representing companies from all over the world. This is great news for any business looking to increase its international sales.
For more information on international trade shows, along with tips on how to use them to succeed check out this U.S. Commercial Service video!