Many companies around the world find that nature loss is a challenge to growing their business. Nature loss is described as the disappearance of diverse natural resources such as plants and animal species. According to a survey by PricewaterhouseCoopers, more than half of CEO’s see biodiversity as a concerning issue for their company. In 2002 a target was set to control global biodiversity loss by 2010, which is far from accomplished today. This target would have decreased the rate of habitat loss and degradation, controlled the spread of invasive species, and protected animals from extinction due to foreign trade. Some global regions have made some progress, but overall there has been failure to meet the goals set back in 2002, making a number of species subject to extinction.