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Counterfeit goods today are found throughout the world; wherever a demand for a product exists, counterfeiters quickly fill the niche. Counterfeiters compete undetected with brand owners, undermine brand profitability, fund the underground economy, and undermine brand reputation. A brand’s long-term success depends on protecting its integrity. Brand owners who do not believe they have a counterfeiting problem likely have not looked. ANY branded product can be counterfeited.
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China remains a robust destination for a gamut of businesses. The country offers a particular wealth of advantages for manufacturing companies. Often solely regarded as a region for inexpensive labor, China also offers an increasingly sophisticated range of manufacturers and workers. Today, China accommodates the entire span between high quality manufacturing needs and orders for manufactured commodity goods. For most global companies, perhaps the most important benefit of establishing a presence in China is the fuller access into the Chinese market that this provides. But what is the best way to navigate business operations in China?
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Since 2000, I have studied how companies localize their web sites for the world's Internet users. In the early days, a company would have been content with half a dozen languages and little in the way of cultural or product-specific localization.
Today, however, web globalization is serious business. Companies such as Google, eBay, and HP generate more than half of their revenues outside of the United States and web globalization plays a fundamental role.
