For many businesses, branding plays a vital role in their success. A recognizable brand that consumers can trust helps companies grow and expand, while also granting staying power as the business moves up the industry ranks. As companies have expanded internationally, branding power has only increased in importance, leading many businesses to spend large amounts of resources on the brand. With these large investments, companies view legal protections, such as trademarks, as an extremely important issue when doing business in a country, or when looking at prospective countries to enter.
globalEDGE Blog - By Tag: trademark
While the global entertainment industry may appear to be thriving, there are serious threats to its long-term prosperity. Many countries have been accused of failing to effectively protect intellectual property rights. Some businesses may be forced to reduce global marketing and sales efforts if this trend continues. An article in the globalEDGE Business Review estimated that worldwide counterfeiting has increased from $6 billion in the 1980s to over $600 billion today. Even the most prosperous of businesses would struggle to cope with such overwhelming losses.
We see them everywhere at Easter. Sometimes big, sometimes small, but always looking similar and always looking delicious. I'm talking about the famous chocolate bunny. I don't know about you, but I've had about 5 different kinds, and all had a similar shape. However, a few days ago in Luxembourg, the European Union's highest court ruled on a case about trademarking the shape of this tasty treat.