globalEDGE Business Beat - February 2015
Hosted by Jade Sims
On the Michigan Business Network site.
Speaker: Phil Kotler, Kellogg School of Management at Northwestern University
Air Date: February 10, 2015
Tomas speaks with Phil Kotler, S.C. Johnson & Son Professor of International Marketing in the Kellogg School of Management at Northwestern University; they discuss winning in global markets and solutions for economic systems.
Speaker: Pankaj Ghemawat, Stern School of Business at New York University
Air Date: February 10, 2015
Tomas speaks with Pankaj Ghemawat, global professor of management and strategy at the Stern School of Business at New York University and Anselmo Rubiralta professor of global strategy at IESE Business School in Spain; they discuss the notion of global connectedness and patterns of global connectedness worldwide.
Speaker: George Day, Wharton School at University of Pennsylvania
Air Date: February 10, 2015
Tomas speaks with George Day, Geoffrey Boisi professor of marketing and co-director of the Mack Institute for Innovation Management in the Wharton School at University of Pennsylvania; they discuss marketing strategy trends for global companies.
Speaker: Birger Wernerfelt, MIT Sloan School of Management
Air Date: February 10, 2015
Tomas speaks with Birger Wernerfelt, J.C. Penney professor of management and professor of marketing at the MIT Sloan School of Management; they discuss the use of resources, resource allocation, and core resource areas a company should develop.
Speaker: Tim Daman, Lansing Regional Chamber of Commerce
Air Date: February 10, 2015
Tomas speaks with Tim Daman, CEO and president of the Lansing Regional Chamber of Commerce; they discuss the Lansing Chamber’s plans for 2015, the FOCUS magazine and how it serves the region, and trends in the marketplace for Michigan companies.
Speaker: Marcy Street, Doctor's Approach
Air Date: February 10, 2015
Tomas speaks with Marcy Street, CEO and medical director of Doctor’s Approach and a board certified dermatologist with training from the Mayo Clinic; they discuss Doctor’s Approach and global trends in the dermatology industry.
Speaker: Forrest Morgeson, American Customer Satisfaction Index
Air Date: February 18, 2015
Tomas speaks with Forrest Morgeson, director of research and global CSI manager at the American Customer Satisfaction Index (ACSI); they discuss the Global CSI and what it is plus satisfaction trends in the global marketplace.
Speaker: Eli Jones, Sam Walton College of Business
Air Date: February 19, 2015
Tomas speaks with Eli Jones, dean of the Sam Walton College of Business and Sam Walton Leadership Chair at the University of Arkansas; they discuss the role of a major business school and trends affecting companies in the global marketplace.
Speaker: James Foley, International Trade Center
Air Date: February 26, 2015
Tomas speaks with James Foley, director of operations at the International Trade Center in Illinois and director for international trade certification of NASBITE; they discuss NASBITE, international trade certification, and global trends.
Speaker: Forrest Morgeson, American Customer Satisfaction Index
Air Date: February 26, 2015
Tomas speaks with Forrest Morgeson, director of research and Global CSI manager at the American Customer Satisfaction Index (ACSI); they discuss Dr. Morgeson’s new book titled Citizen Satisfaction, published by Palgrave, and the implications for public administrators worldwide.