globalEDGE Business Beat with guest Clay Voorhees

Speaker: Clay Voorhees, Broad College of Business, Michigan State University

Air Date: October 09, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Clay Voorhees, Associate Professor of Marketing in the Eli Broad College of Business at Michigan State University.

Tomas Hult is Professor and Byington Endowed Chair in MSU’s Eli Broad College of Business and a colleague of Clay in the Department of Marketing.

Clay recently had a paper accepted for publication in the top marketing research journal in the world, Journal of Marketing Research, titled “Mere Measurement “Plus”: How Solicitation of Feedback Influences Customer Repurchase Intentions and Behavior” together with Sterling Bone, Kay Lemon, Katie Liljenquist, Paul Fombelle, Kristen DeTienne, and Bruce Money. He shares some of their unique and interesting new findings about the unintended consequences of surveys and marketing research. Clay also talks about how the feedback loop on tracking surveys can provide a lift in consumer spending. He also shares some details about the Master of Science in Marketing Research, which is offered by the Eli Broad College of Business.

Speaker: Clay Voorhees, Broad College of Business, Michigan State University

Air Date: November 15, 2016

Tomas Hult interviews Clay Voorhees, Director of the PhD program in Marketing and Associate Professor in the Broad College of Business at Michigan State University. The Broad College’s Department of Marketing has produced the most Ph.D. graduates in marketing in the last half a century by some accounts. Dr. Voorhees tells us about the department’s doctoral program and the overall goals for the program, who is the typical enrollee and what can they expect to learn, and what shifts in doctoral education in marketing he has seen in the last decade and how MSU’s program is keeping up with the changes.