Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Maria Alejandra Gonzalez-Perez. Dr. Gonzalez-Perez is the coordinator of the Colombian universities’ relationship with the United Nations Conference on Trade and Development (UNCTAD).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

In September 2018, Drs. Hult and Gonzalez-Perez published an article in the Journal of Macromarketing titled “A Ten Country-Company Study of Sustainability and Product-Market Performance: Influences of Doing Good, Warm Glow, and Price Fairness.” The article was co-authored with Jeannette Mena, Katarina Lagerström, and Daniel Hult.

Broadly, in a 10-country study involving 4,051 companies, we examined sustainability issues related to company costs, customer costs, and price sensitivities on the effects of sustainability on companies’ performance. The results indicate that positive effects on companies’ performance can be achieved (1) from the companies’ sustainability efforts in all 10 countries studied, (2) even if the costs and/or prices increased by 27 to 72 percent, and (3) by companies implementing sustainability efforts that are 5 to 30 percent above the efforts of the country.

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: September 12, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Maria Alejandra Gonzalez-Perez. Dr. Gonzalez-Perez is the coordinator of the Colombian universities’ relationship with the United Nations Conference on Trade and Development (UNCTAD).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

In this gBB segment, Alejandra discusses the reasons as to why Regional Trade Agreements (RTAs) and Bilateral Trade Agreements (BTAs) are important for developing countries and emerging markets.

She also talks about who wins and who loses, in general terms, in Regional Trade Agreements (RTAs) and Bilateral Trade Agreements (BTAs). Plus, she addresses the future scenarios for the World Trade Organization (WTO).

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: December 10, 2016

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Maria-Alejandra Gonzalez-Perez, Professor of Management at Universidad EAFIT in Colombia. Alejandra is also coordinator of the Colombian universities in the institute of UNCTAD (United Nations Conference for Trade and Development) as well as a Distinguished Fellow of the Association of Certified Commercial Diplomats. Dr. Gonzalez-Perez is in a unique position as a citizen of Colombia, having lived and worked in Ireland, and holding an officer position with the Academy of International Business to talk about the phenomenon going on with Brexit and Donald Trump being elected president. She discusses how she sees Brexit unfolding, Trump’s presidency unfolding, and the relationship with the U.S. and South America under President Trump.

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: August 08, 2015

Tomas Hult speaks with Maria-Alejandra Gonzalez-Perez, Professor of Management at Universidad EAFIT in Colombia. Alejandra is also Coordinator of the Colombian universities in the institute of UNCTAD (United Nations Conference for Trade and Development) and Distinguished Fellow of the Association of Certified Commercial Diplomats.

The interview focused on Alejandra’s wealth of background, experiences, and interests related to Latin America, and specifically on Corporate Social Responsibility. They discuss what CSR entails, what Latin American companies are doing in CSR, and what the rest of the world can learn from the CSR practices going on among Latin American companies.

Speaker: Maria Alejandra Gonzalez-Perez, Universidad EAFIT

Air Date: December 03, 2014

Tomas speaks with Maria Alejandra Gonzalez-Perez, professor of International Business at the Universidad EAFIT in Medellin, Colombia; they discuss some patterns seen currently in the internationalization of Latin American companies.