Speaker: Matt Weingarden, American Marketing Association

Air Date: May 23, 2016

Hosted by Tomas Hult, this interview segment of the globalEDGE Business Beat focuses on the American Marketing Association (AMA). AMA is the largest association in the world for professionals interested in marketing as a business field. AMA has both academic and practitioner members, more than 30,000 in total. Tomas Hult and Matt Weingarden, Senior Manager of AMA, dialogue about the uniqueness of AMA, why people should be members, and tie that to Matt’s background as a graduate of Michigan State University.