globalEDGE Business Beat with guest Ayalla Ruvio

Speaker: Ayalla Ruvio, Eli Broad College of Business at Michigan State University

Air Date: January 05, 2018

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Ayalla Ruvio, a faculty in the Broad College of Business at Michigan State University.

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Dr. Ruvio is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior.

Dr. Ruvio is a native of Israel, and a true expert on cross-cultural understanding and the Israeli-U.S. partnership. As a background, in December 2017, President Donald Trump recognized Jerusalem as the capital of Israel and said he intends to move the U.S. Embassy from Tel Aviv, where it has been located since 1966, to Jerusalem. Technically, President Trump is implementing the Jerusalem Embassy Act of 1995, which is a public law of the United States passed by the 104th Congress on October 23, 1995. However, all presidents before Trump deferred the move of the Embassy from Tel Aviv to Jerusalem on global security grounds.

The relocation process is expected to take around 4 years. Ayalla shares her input regarding the general sentiment among people and politicians in Israel regarding President Trump’s decision to move the U.S. Embassy and potential implications of the negative sentiment around much of the globe about the impending move. Dr. Ruvio also addresses the ongoing Israeli–Palestinian conflict, a struggle between Israelis and Palestinians that began in the mid-20th century. The origins to the conflict can be traced back to Jewish immigration, and sectarian conflict in Palestine between Jews and Arabs. Some have referred to the conflict as the world's "most intractable conflict.”

Speaker: Ayalla Ruvio, Eli Broad College of Business at Michigan State University

Air Date: April 12, 2016

Hosted by Tomas Hult, this interview segment of the globalEDGE Business Beat focuses on the current relationship between Israel and the U.S.; an important relationship and spoke to the topic of the general election year in the U.S. for this interview from April 2016. Some would even say that these are turbulent times for the relationship, perhaps in part because of the lack of chemistry between the Israeli Prime Minister, Benjamin Netanyahu, and the U.S. President, Barack Obama.

Speaker: Ayalla Ruvio, Eli Broad College of Business at Michigan State University

Air Date: March 11, 2015

Tomas Hult speaks with Ayalla Ruvio, Assistant Professor of Marketing in the Eli Broad College of Business at Michigan State University and a native of Israel. They discuss the current state of Israel and what is going on in the country, how foreign companies – say from Michigan – can engage in the country via exporting or other international trade activities, and how Dr. Ruvio sees the next few years unfolding in Israel (and the region).