Speaker: Dina Howell, Saatchi & Saatchi X

Air Date: June 11, 2015

Tomas Hult speaks with Dina Howell, CEO of Saatchi & Saatchi X, about her accolade of being recognized as the Marketer of the Year 2015, by the Academy of Marketing Science as well as her experiences as the recently appointed CEO of Saatchi & Saatchi X. Dina draws on her background as a top executive at Proctor & Gamble, her expertise in shopper marketing, and buying habits by females and males.