Speaker: Fred Miller, Murray State University

Air Date: December 04, 2015

Tomas Hult speaks with Fred Miller, Professor and Director of Regensburg Program at Murray State University. Dr. Miller was Dr. Hult’s professor in both undergraduate and graduate International Marketing, and this segment captures both historical insights of that time period (1990-1991), and, more importantly, Dr. Miller’s work with “Location Analytics.” The core focus is on how Location Analytics tools can be used in marketing, international business, and by US companies.