globalEDGE Business Beat with guest Roland Rust
Speaker: Roland Rust, Robert H. Smith School of Business at the University of Maryland
Air Date: January 08, 2016
Tomas Hult speaks with Roland Rust, who is a Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is also founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. They discuss editing top journals in marketing; Rust’s most significant research accomplishment; and what his research means for companies.