globalEDGE Business Beat with guest Ruth Bolton

Speaker: Ruth Bolton, Carey School of Business, Arizona State University

Air Date: November 15, 2016

Tomas Hult interviewed Ruth Bolton, Professor of Marketing in the Carey School of Business at Arizona State University, and recipient of the 2016 American Marketing Association / Irwin / McGraw-Hill Distinguished Marketing Educator Award.

She recently published the book, “Service Excellence: Creating Customer Experiences that Build Relationships,” and this segment is about the value in the book. Tomas and Ruth discuss what Dr. Bolton means by a service-centered view of the customer experience and that service has a unique ability to create experiences that build profitable relationships with customers. They also discuss the core takeaways from the “Service Excellence” book.

Speaker: Ruth Bolton, Carey School of Business, Arizona State University

Air Date: January 08, 2016

Tomas Hult speaks with Ruth Bolton who is Professor of Marketing at the Carey School of Business, Arizona State University. She previously served as 2009-11 Executive Director of the Marketing Science Institute; MSI bridges the gap between academic marketing theory and business practice. She will receive the 2016 AMA/McGraw-Hill Distinguished Marketing Educator Award in February in Las Vegas. They discuss Dr. Bolton being recognized and what it means to her. They also focus on Bolton’s most significant research accomplishment and what this research means for companies.