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globalEDGE Business Beat with guest Tunga Kiyak

GlobalEDGE, The World’s #1 Google-Ranked Site For “International Business Resources”

Speaker: Tunga Kiyak, Eli Broad College of Business at Michigan State University

Air Date: March 10, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Tunga Kiyak, Outreach Coordinator in the International Business Center which is a part of the Eli Broad College of Business at Michigan State University. Dr. Kiyak is also Managing Director of the Academy of International Business and an Adjunct Professor in MSU’s Department of Marketing.

Tomas Hult is Professor and Byington Endowed Chair in MSU’s Eli Broad College of Business. The motivation for what now has become globalEDGE (globalEDGE.msu.edu) was conceptualized by Dr. Tunga Kiyak in 1993. The main motivation, then as now, is to provide a human intelligence-based and expert-driven generation and dissemination of international business resources. globalEDGE has been the Google #1 –ranked site for “international business resources” for more than a decade. Since 1994 when the site was launched, globalEDGE has undergone five major site redesigns, roughly every six years. The most recent one was launched in early 2017. Tunga talks about the recent changes and redesign. He also discusses, briefly, the core sections of globalEDGE (i.e., global insights, reference desk, tools and data, get connected, and academy). Plus, importantly, Tunga elaborates on what makes globalEDGE unique and why he thinks the site attracts some 1.5 million active users worldwide.

Academy of International Business-Overview And Inventory Of Activities

Speaker: Tunga Kiyak, Eli Broad College of Business at Michigan State University

Air Date: February 05, 2016

Tomas Hult speaks with Tunga Kiyak, Managing Director of theAcademy of International Business (AIB). Tomas and Tunga have worked together as Executive Director and Managing Director, respectively, of the Academy of International Business since January 2004.

This segment is an overview of AIB as well as an inventory of current AIB activities. The dialogue focused on why AIB is the top academic organization in international business worldwide and what is unique about it. They also engage on topics such as AIB’s world-leading journal, titled Journal of International Business Studies, and the next annual AIB conference is in New Orleans in June 2016.

Company Readiness To Export

Speaker: Tunga Kiyak, Eli Broad College of Business at Michigan State University

Air Date: July 03, 2015

Tomas Hult speaks with Tunga Kiyak, Managing Director of theAcademy of International Business. The interview focused on CORE™ - a Diagnostic Tool created by the International Business Center, at Michigan State University, to assess “organizational readiness” and “product readiness” in an export scenario. CORE™ is a self-assessment tool that will allow you to determine your company's readiness to expand its operations internationally, and ascertain its ability to export a particular product.