globalEDGE Business Beat with guest O.C. Ferrell

Speaker: O.C. Ferrell, Belmont University

Air Date: March 08, 2017

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, President-Elect of the Academy of Marketing Science and James T. Purcell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Started in 1971, the Academy of Marketing Science (www.ams-web.org) is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. O.C. Ferrell shares his views about AMS bringing together thousands of academics and marketing professionals from around the world and the value the organization provides to these members. He also tells us about his own core areas of focus in the marketing profession.

Speaker: O.C. Ferrell, Belmont University

Air Date: March 07, 2016

Tomas Hult talks with O.C. Ferrell, University Distinguished Chair in Business Ethics, at Belmont University. The focus of the interview is on “Micropreneurs and the Sharing Economy.”

Micro-entrepreneurs, also known as micropreneurs, are very small-scale businesses with no more than five employees; some 95 percent of small businesses are microbusinesses. They discuss these micropreneurs involvement in the gig economy and the sharing economy, and what the implications are for the future of business in the global marketplace.