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The nail polish industry is a fast-growing business driven by fashion. Millennials are propelling nail industry innovation by demanding bright acrylics and ombre accents for everyone, everywhere, and all at once. Influencers such as Kylie Jenner, Hailey Bieber, Nicki Minaj, Billie Eilish, Cardi B, and others have contributed to the popularity explosion of acrylic nails, relying on skilled professionals to cater to their nail needs.

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Since the early 1990s, the global economy has experienced significant growth over the last three decades. After an incredible run, the global economy may be headed for a major deceleration. The World Bank has issued a warning that the global economy’s long-term growth potential may be anemic over the next decade, mostly diminished due to Russia’s conflict with Ukraine, ongoing pandemic restrictions, social unrest, and redistribution of global wealth. This situation could potentially result in a “lost decade,” resembling the stagnant and subdued economic conditions experienced in Japan in the 1990s or Latin America in the 1980s.

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As the TikTok app gains popularity among multiple age groups across the globe, information is spreading quickly and videos are going viral almost instantaneously. Growing like no other app, TikTok has been the world’s most downloaded app since early 2020, providing another platform for businesses both big and small to influence users. One recent sensation is Shein, a Chinese online retailer focused on clothing, accessories, shoes, bags, and other fashion items for all ages. Shein is known for cheap prices that appeal to the teenage eyes, which tend to be the most active on TikTok.