Crocs, the famous foam clogs, have experienced a surge in sales during the Covid-19 pandemic. What is especially interesting is that after the pandemic, they are continuing to grow. The company reported in a press release that Crocs sales have increased by over 30% in the first quarter of 2023. This continued growth highlights how the pandemic has benefited some businesses, particularly those with a solid international presence and marketing strategies.
globalEDGE Blog - Page 13
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In a world where everything is mass-produced and readily available, luxury brands are the gatekeepers of sophistication, the arbiters of style, and the purveyors of impeccable craftsmanship. From watches to handbags, these items with expensive price points and high demand make them difficult products to obtain. These goods are typically reserved for the select few, but the luxury consumer of the new generation, who has come of age in the era of the internet, displays new concerns for the industry.
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The influence sustainability has on the global market is rapidly increasing. As more and more people value the environmental impacts of their purchases, demand for sustainable fashion is quickly increasing. Companies that incorporate sustainable initiatives into their products have the potential to grow significantly in the near future. As of 2022, 78% of consumers in the Netherlands incorporate sustainability into their purchasing decisions. Additionally, younger generations value sustainable products more than earlier generations, with Generation Z valuing them the highest. 75% of Generation Z value buying sustainable products over purchasing name-brand products.
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The technology industry has seen a lot of ups and downs throughout the last three years, especially after the end of the pandemic. However, through the boom of technology created and engaged with during the pandemic, the tech industry is looking at a continuing rise of activity; but, is that truly what will happen?
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It has been over a year since Vladimir Putin authorized Russia's “special military operations” in Ukraine, eventually leading to what we now know as the 2022 Russian Invasion of Ukraine. The human cost of the conflict is undeniable. It is difficult to estimate the number of casualties related to this invasion; however, the most extreme estimates by U.S. general Mark Milley suggest that over 100,000 Ukrainian and over 100,000 Russian soldiers have been killed or injured. Milley’s estimates indicate that nearly 40,000 Ukrainian civilians have been killed in the conflict, while UN estimates put that number at closer to 7,000. As a result of this horrific conflict, there has been an overwhelming international response by both governmental and corporate institutions.
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Oil prices continue to fall, hitting almost 15-month lows. One of the new factors impacting the global price of oil is the current banking turmoil further adding to the confusion of world prices.
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The 2022 Market Potential Index (MPI) has been released on globalEDGE! This study ranks the market potential of the largest economies, focusing on the United States, by compiling statistics from several sources and analyzing the results based on eight dimensions. This study can help businesses determine which international markets best fit for them to enter.
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American Football and the National Football League is mainly known as American sport, but the National Football League (NFL) is trying to change that perception; and their efforts internationally are reaching an economic boom.
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The collapse of the Silicon Valley Bank (SVB) has had a significant impact not only on the United States but on businesses and countries around the world. As one of the largest and most successful banks in the world, SVB has played a vital role in providing financial services to many of the most innovative and high-growth companies in the technology sector.